WomenCare Launched with Integrated Marketing Initiative
July 24, 2012
Catholic Health’s Women’s Services program – WomenCare – launched in June with an integrated marketing program, a new web-based microsite and a yoga event in Delaware Park that is spreading the word about the most comprehensive, single-source for high-quality care for women of all ages.
Ask Us Anything
The “Ask Us Anything” campaign kicked-off with a week of teaser commercials on outdoor billboards, in newspapers, on radio and television. Interesting and somewhat obscure women’s health questions were posted to drive people to a new microsite, WomenCareWNY.org, that features in-depth information about the WomenCare program.
These URLs included:
More than 1,000 people have logged onto the new WomenCare microsite seeking information and physician referrals. Visitors to the site are asking anything and getting a physician response within 48 hours (some vary depending on the depth of question asked).
Statistics show that women make 80% of all healthcare decisions for their families and the use of internet and social marketing is a growing trend among this group seeking advice and access.
Yoga in the Park
The launch was capped off with a Sunday morning Yoga in the Park event where more than 250 people stretched under the morning sun to guarantee a healthy start to the day. Proceeds from the event were raised for the Neonatal Intensive Care Units (NICU) at both Mercy Hospital of Buffalo and Sisters of Charity Hospital.
Healthcare Tailored to Women's Needs
“Women give so much in life-for the good of their families, their jobs, and their communities, said Aimee C. Gomlak, vice President, Women’s Health Services for Catholic Health. “We felt it was time to give women something in return – healthcare services from a woman’s point of view. No other provider offers more coordinated care for women than Catholic Health.”
In the truest sense of patient-centered care, Catholic Health’s goal is to ensure that every appointment and treatment is specially tailored to each woman’s unique healthcare needs. There are more than 100 doctors within the Catholic Health network focused on women’s health, including obstetricians, gynecologists, and specialists in breast care, neonatal intensive care (at Mercy Hospital and Sisters Hospital), radiology, women’s urology, primary care and many other areas. And all are focused on keeping women healthy.
A “women's only” day-long health symposium is planned for Oct 26 at Salvatore’s Italian Gardens to focus on health, prevention and treatment issues and offers a comedic twist to poke a little fun at women’s crazy lives.
For more information on Catholic Health’s WomenCare, visit WomenCareWNY.org or call HealthConnection at (716) 706-2112.